Asahi’s Australian lager subsidiary Victoria Bitter has taken a step towards sustainability by allowing customers to earn a pint of solar energy through blockchain.
According to an announcement on Wednesday, Victoria Bitter has partnered with major blockchain energy company Power Ledger to unlock a new program that will allow attendees to swap excess solar energy for plates of beer.
“The only thing better than having the Big Cold Beer in the Australian sun is making beer while you are doing it. It’s also a real win-win for beer lovers and the environment, ”said Brian Phan, General Manager Marketing at Victoria Bitter.
The new Solar Exchange program allows customers to keep track of how much beer they have earned based on the number of solar energy credits exchanged with Victoria Bitter. “Any $ 30 loan can be exchanged for a panel that will be delivered straight to your door,” the company said in the announcement.
Jemma Green, founder of Power Ledger, stated that her blockchain platform will be responsible for tracking how much electricity customers are feeding into the grid. “You can see how many bottles of beer you’ve made every 30 minutes,” said Green. With the solar loans received in the program, Victoria Bitter will invest them back into the program or towards the company’s broader sustainability goals.
Power Ledger offers peer-to-peer energy trading services based on blockchain technology. Last year, the company began rolling out its blockchain-based solar energy platform in Western Australia, which will allow users to track energy usage and sell their excess solar energy to other residents.