Larva Labs, the company behind CryptoPunks and other top art projects, has confirmed a deal with one of Hollywood’s top talent agencies
The creator of CryptoPunks, Larva Labs, has signed an agency agreement with the United Talent Agency (UTA), as outlined in an in. published story The Hollywood Reporter. The deal will help bring various non-fungible tokens (NFT) to the mainstream entertainment and music industries, with the art projects Autoglyphs, CryptoPunks and Meebits benefiting from the agreement. On the other hand, thanks to Larva Labs’ crypto-native IP, the talent agency will take further steps in the field of virtual assets.
Larva Labs co-founder Matt Hall announced that the company looks forward to working with the talent agency. He added that the collaboration would not only increase awareness but also add value to the NFT collection. Speak with The Hollywood Reporter, Lesley Silverman, Head of Digital Assets at UTA, praised the collaboration.
“I would say that one of the first opportunities for an IP that is entirely from the crypto world is making its way into a wider entertainment space, and they deserve it. “
The details of the deal haven’t been revealed, but the compelling NFT crypto art project, CryptoPunks, may appear in movies, TV shows, and even games. The other two projects could also receive a similar media representation. The agency agreement also covers other areas, including publishing.
There was a huge buzz for NFTs, with CryptoPunks being one of the most interesting and iconic projects. The art project was launched by Larva Labs in 2017 and features 10,000 individual algorithmically created pixelated portraits of various characters on the Ethereum blockchain. It’s worth noting that it was one of the first NFT projects on the blockchain.
Although the characters are in the form of simple little pixelated figures in various regalia, they have been increasing in value recently. This is because they are associated with style and wealth. CryptoPunks at one point had practically no value and some were given away for free. Currently, however, the cheaper punks cost thousands of dollars, while on the other end of the spectrum, the most expensive collector punks are worth millions.
In fact, some CryptoPunks fetched $ 16.9 million at a Christie’s auction in May, making them one of the largest NFT exchanges in history. The latest deal for these collector punks has been in Visa. Last month, the payment service provider spent about $ 150,000 on CryptoPunk # 7610 – a digital avatar of a mohawk and green-faced woman.