Ubisoft, one of the world’s largest video game organizations responsible for developing popular franchise games like Assassin’s Creed, Far Cry and For Honor, hosted their second quarter conference call this week, with blockchain being a key topic of discussion.
Yves Guillemot, CEO of the French company, has not only reported an increase in the number of unique active players in the first half compared to 2020, but also that Assassin’s Creed Valhalla has become the second most profitable game in the company’s history and the introduction of blockchain-centric gambling companies on the platform.
Despite notable advances in this area like funding Animoca Brands, the owner of the Ethereum-based Metaverse game The Sandbox, Guillemot stated that the platform is in the early stages of research and development.
Ubisoft became a validator node on the Tezos network in April of this year, a channel node operator on the Aleph.im network in July, and a founding member of the Blockchain Game Alliance, a coalition promoting the adoption of the two sectors.
Ubisoft’s Chief Financial Officer Frédérick Duguet spoke highly of the potential impact blockchain technology could have on the gaming industry:
“Blockchain will allow for more play-to-earn, which will allow more players to actually earn content and their own content, and we believe this will grow the industry quite a bit. We have worked with a lot of small businesses that are using blockchain and we are starting to have a good understanding of how this can affect the industry and we want to be a major player here. “
Related: Gaming giant Ubisoft joins Aleph.im as a core channel node operator
Befriended gaming company Valve recently hit mainstream headlines following their unpopular announcement that it would ban all crypto, blockchain and non-fungible token (NFT) games and content on its Steam marketplace because they believed that the assets have no intrinsic value.
In response to this ban, the digital advocacy group Fight for the Future, supported by the Blockchain Game Alliance, Enjin, and 26 other blockchain game projects, published an open letter asking the company to follow their decision, stating: that decentralized autonomous organizations (DAOs) and NFTs can promote the further development of “decentralized, democratic, interactive, player-oriented systems”.