Sam Bankman-Fried’s barter company FTX is one of the companies that will run an ad in the February 2022 Super Bowl. The company is reported Purchased an ad slot for the event, which will be held at SoFi Stadium in California. The details of the deal, including the amount used to complete the deal, remain unknown. Based on previous numbers and the latest from NBC Ad priceThe deal is said to have cost more than $ 5.5 million.
“We invite everyone to try it out and are here to help them on their journey. There is no bigger mainstream event to get the message across than the Super Bowl. Our message this year was that crypto is safe, accessible and ready for the mainstream. “ he said.
In his opinion, Bankman-Fried believes that crypto advertising related to sports is far more likely to be successful.
“Sports fans are twice as likely to know about crypto as non-sports fans. Enthusiastic sports fans are almost three times as likely. “
Founded as a merger between the American Football League and the National Football League, the Super Bowl was the most hyped game of the NFL season. It is the most spectated sporting event in American sport history and is only surpassed in all sports by the UEFA Champions League final. Commercial airtime (advertising slots) during the event costs a lot due to the high number of viewers.
The Super Bowl LV edition drew around 96.4 million viewers – the lowest viewership in Super Bowl history since 2007. This was also the second time in three seasons that the event failed to reach 100 million viewers. Regardless of the average cost of a 30 second TV commercial during the game has been over $ 5 million since Super Bowl L in 2016. For the last two editions of the game, the cost of TV advertising was $ 5.6 million.
FTX previously worked with Tampa Bay Bucs quarterback and NFL legend Tom Brady – the most recently acquired a small stake in exchange. In addition to American football, FTX has also invested in other sports. In September the company did announced a partnership with the Golden State Warriors Stephen Curry as FTX ambassador. It also bought the American Airlines Arena exclusive naming rights to the renamed FTX Arena.
The exchange was yesterday welcome former Boston Red Sox baseball player David Ortiz as crypto ambassador. FTX is that too Major League Baseball replacement after a collaboration announced in June. FTX isn’t the only cryptocurrency exchange venturing into the sports world. Coinbase recently signed a deal with the NBA, making it the league’s official crypto partner.